LinkedIn
Flagship feature post
Publisher voice. Leads with the firm's advantage, not the tooling.
622 chars
The Story Behind the Firm
THE NATIONAL CHAINS KNEW TAXES.PAUL KNEW THE SOUTH METRO.
CountingWorks PRO turned Paul Haglund & Company's local knowledge, responsive service, and community roots into a digital presence designed to be found where nearby clients are searching.
Featured Firm
Paul Haglund & Company, LLC
Burnsville, Minnesota · Serving Lakeville, Burnsville, and Minnesota's South Metro
Why we featured them
Paul Haglund & Company did not need to compete with national firms by becoming larger, louder, or less personal.
Its advantage was already local.
Paul and his team understand the people, professional communities, retirement concerns, businesses, and financial decisions shaping Lakeville, Burnsville, and Minnesota's South Metro.
CountingWorks PRO made that local relevance clearer online through localized content, geographic service signals, structured pages, schema, and consistent content.
The result was a firm that became easier for nearby clients, Google, and AI-assisted search systems to identify as a relevant local option.
Before
A respected local firm competing inside a crowded search market.
After
A clearly localized South Metro practice built to be understood by nearby clients, Google, and AI-assisted search.
What the firm does
- Individual tax preparation and planning
- S corporation and partnership returns
- Retirement tax planning
- Business consulting
- Entity-selection guidance
Publishing queue
Graphics & captions
Every feed graphic exports at 1080 × 1350. Edit any caption, approve it, set a publish time and record the live link once it ships.
LinkedIn graphic
CountingWorks PRO branded · 4:5 portrait
Facebook graphic
CountingWorks PRO branded · 4:5 portrait
Facebook
Community feature post
Warmer framing for a community audience.
451 chars
Instagram graphic
CountingWorks PRO branded · 4:5 portrait
Instagram
Feed post
Pairs with the five-slide carousel.
304 chars
X graphic
CountingWorks PRO branded · 4:5 portrait
X
Short post
Tightest version of the thesis.
285 chars
Five-slide carousel
One idea per slide
Each slide downloads separately and sequentially numbered at 1080 × 1350.
Carousel slide 1
TAX SEASON ENDED. THEIR VALUE DIDN'T.
Carousel slide 2
BEFORE — GENERAL-PRACTICE COPY, NO CLEAR POSITION.
Carousel slide 3
WE DIDN'T REDESIGN. WE REPOSITIONED.
Carousel slide 4
RELIABLE, YEAR-ROUND ACCOUNTING SUPPORT FOR SMALL BUSINESSES & PROFESSIONALS.
Carousel slide 5
EASIER TO CHOOSE. EASIER TO RECOMMEND.
Before & after
The same firm, seen properly
Authentic screenshots — the archived 2023 homepage beside the site CountingWorks PRO built. No explanation needed.
The headline, rewritten
Before
“At Paul Haglund & Company, LLC in Lakeville, MN our success is based on your success.”
After
“Tax Advice Grounded in Real Life”
Retirement, entity choices, IRS notices — handled by a South Metro team that answers when you call.
“Tax Advice Grounded in Real Life” — the positioning section written to say what the firm actually specialises in.
Before & after screenshot graphic
CountingWorks PRO branded · archived 2023 homepage vs. the site today.
What we built
Straight from paulhaglund.com
Live pages from the firm’s site today — localized content, defined services and a clear South Metro identity.
Local visibility proof graphic
Supporting social asset — verified figures only.
Proof, labelled precisely
Local expertise. Page-one visibility.
These figures belong in supporting assets and captions — never on the homepage hero. Label them exactly as written; 7.5 is an average Google position, not a review rating.
- Average Google Position
- 7.5
- Google Local Pack Coverage
- 26.7%