The Story Behind the Firm

THE NATIONAL CHAINS KNEW TAXES.PAUL KNEW THE SOUTH METRO.

CountingWorks PRO turned Paul Haglund & Company's local knowledge, responsive service, and community roots into a digital presence designed to be found where nearby clients are searching.

Sherri, Paul and Abby of Paul Haglund & Company, LLC in Burnsville, Minnesota
SherriOffice ManagerPaulOwnerAbbyStaff Accountant
Paul Haglund & Company, LLC

Featured Firm

Paul Haglund & Company, LLC

Burnsville, Minnesota · Serving Lakeville, Burnsville, and Minnesota's South Metro

Campaign live · Firm of the Weekpaulhaglund.com Customer Launch Kit

Why we featured them

Paul Haglund & Company did not need to compete with national firms by becoming larger, louder, or less personal.

Its advantage was already local.

Paul and his team understand the people, professional communities, retirement concerns, businesses, and financial decisions shaping Lakeville, Burnsville, and Minnesota's South Metro.

CountingWorks PRO made that local relevance clearer online through localized content, geographic service signals, structured pages, schema, and consistent content.

The result was a firm that became easier for nearby clients, Google, and AI-assisted search systems to identify as a relevant local option.

Read the full story

Before

A respected local firm competing inside a crowded search market.

After

A clearly localized South Metro practice built to be understood by nearby clients, Google, and AI-assisted search.

What the firm does

  • Individual tax preparation and planning
  • S corporation and partnership returns
  • Retirement tax planning
  • Business consulting
  • Entity-selection guidance

Publishing queue

Graphics & captions

Every feed graphic exports at 1080 × 1350. Edit any caption, approve it, set a publish time and record the live link once it ships.

LinkedIn graphic

CountingWorks PRO branded · 4:5 portrait

1080×1350
LinkedIn

Flagship feature post

Publisher voice. Leads with the firm's advantage, not the tooling.

718 chars

Facebook graphic

CountingWorks PRO branded · 4:5 portrait

1080×1350
Facebook

Community feature post

Warmer framing for a community audience.

475 chars

Instagram graphic

CountingWorks PRO branded · 4:5 portrait

1080×1350
Instagram

Feed post

Pairs with the five-slide carousel.

364 chars

X graphic

CountingWorks PRO branded · 4:5 portrait

1080×1350
X

Short post

Tightest version of the thesis.

329 chars

Five-slide carousel

One idea per slide

Each slide downloads separately and sequentially numbered at 1080 × 1350.

Carousel slide 1

NATIONAL CHAINS HAD THE REACH.

1080×1350

Carousel slide 2

PAUL KNEW THE SOUTH METRO.

1080×1350

Carousel slide 3

COUNTINGWORKS PRO MADE “LOCAL” VISIBLE.

1080×1350

Carousel slide 4

CLEARER CITIES. CLEARER SERVICES. STRONGER RELEVANCE.

1080×1350

Carousel slide 5

BE FOUND WHERE YOUR CLIENTS ARE LOOKING.

1080×1350

Local visibility proof graphic

Supporting social asset — verified figures only.

1080×1350

Proof, labelled precisely

Local expertise. Page-one visibility.

These figures belong in supporting assets and captions — never on the homepage hero. Label them exactly as written; 7.5 is an average Google position, not a review rating.

Average Google Position
7.5
Google Local Pack Coverage
26.7%